The birth of nutru
Our co-founder Paul — a scientist, Brazilian Jiu-Jitsu athlete, and certified fitness trainer — originally developed this plant-based coffee with oat milk, plant protein, and MCT oil as his own go-to for clean, lasting energy. After sharing it with Nikolai post-training, the two knew they had something special — and decided to bring it to the world.
A century old trend
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Inspired by monks
For centuries, Tibetan monks have consumed “Po Cha,” a high-fat tea mixed with yak butter that provided warmth and energy in the cold Himalayan climate.
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modern interpretation
Today, adding healthy fats to tea or coffee is popular among athletes, entrepreneurs, professionals, and health-conscious individuals alike.
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nutru launch
In 2024 we launched our power coffee, mixed with MCT-oil and other functional ingredients, for a smoother and long-lasting boost without the crash.
